Bengaluru: Author Chetan Bhagat has joined AI startup TwinCafe as Chief Creative Officer, partner and co-investor, the company said in a statement on Monday, underlining a growing trend of AI startups recruiting creators and storytellers as digital-twin technology moves beyond content generation toward interactive experiences.
A twin for knowledge and perspective
TwinCafe, developed by Viven AI, says it is exploring the use of AI Digital Twins to make a person's knowledge, experience and perspective available through personalised interactions. Bhagat has also invested his own capital in the company, and his role will focus on the creative side of the platform.
"Every major technology shift has changed how we communicate. I believe AI Digital Twins could change how we interact with people and knowledge itself," Bhagat said.
Beyond content generation
The development points to a potential shift in how AI platforms use the expertise and personalities of individuals. Instead of simply reading, watching or following a person, users could interact with their knowledge and perspective through personalised conversations.
The company said such technology could allow teachers to extend learning beyond classrooms, entrepreneurs to share their experience with more people and creators to interact with individuals at scale.
India's AI momentum
The broader opportunity comes as AI adoption grows in India. The company cited the India AI Edge 2026 report by Zinnov, OpenAI and Z47, which said India is the world's second-largest AI consumer market and ranks first globally in AI skill penetration. It also cited Deloitte's State of AI in the Enterprise: India Insights, which found that 40 per cent of Indian organisations reported significant or full AI usage, compared with a global average of 28 per cent.
"Chetan saw both the adoption happening today and the global opportunity ahead. Technology can make Digital Twins possible. Making them meaningful to millions of people requires creativity, trust and a deep understanding of human behaviour," said Ashutosh Garg, Founder and CEO of TwinCafe.
Sources:
Lokmat Times (ANI) — AI startups turn to creators, storytellers as digital twins move beyond content generation
A twin for knowledge and perspective
TwinCafe, developed by Viven AI, says it is exploring the use of AI Digital Twins to make a person's knowledge, experience and perspective available through personalised interactions. Bhagat has also invested his own capital in the company, and his role will focus on the creative side of the platform.
"Every major technology shift has changed how we communicate. I believe AI Digital Twins could change how we interact with people and knowledge itself," Bhagat said.
Beyond content generation
The development points to a potential shift in how AI platforms use the expertise and personalities of individuals. Instead of simply reading, watching or following a person, users could interact with their knowledge and perspective through personalised conversations.
The company said such technology could allow teachers to extend learning beyond classrooms, entrepreneurs to share their experience with more people and creators to interact with individuals at scale.
India's AI momentum
The broader opportunity comes as AI adoption grows in India. The company cited the India AI Edge 2026 report by Zinnov, OpenAI and Z47, which said India is the world's second-largest AI consumer market and ranks first globally in AI skill penetration. It also cited Deloitte's State of AI in the Enterprise: India Insights, which found that 40 per cent of Indian organisations reported significant or full AI usage, compared with a global average of 28 per cent.
"Chetan saw both the adoption happening today and the global opportunity ahead. Technology can make Digital Twins possible. Making them meaningful to millions of people requires creativity, trust and a deep understanding of human behaviour," said Ashutosh Garg, Founder and CEO of TwinCafe.
Sources:
Lokmat Times (ANI) — AI startups turn to creators, storytellers as digital twins move beyond content generation
